Elephant Car Insurance
elephant.co.uk was launched by the Admiral Group in August 2000 as the UK’s first online-only car insurance provider. Since then the company has expanded its customer base to in excess of 350,000 drivers as of April 2007. elephant.co.uk, along with sister brands Admiral Insurance and Bell Insurance, is based in Cardiff, Wales. Elephant.co.uk insurance is currently run by Managing Director Brian Martin and employs over 1000 people.
Since its launch in 2000 the brand identity for elephant.co.uk has remained fairly consistent and has used relatively low-budget studio-based television commercials since launch. elephant.co.uk is also the only UK car insurance provider that currently uses a URL as its brand name.
elephant.co.uk targets drivers across the UK, but especially London, the South East and the Scottish regions, and those who traditionally pay higher premiums for car insurance.